Tickets are a powerful tool for boosting attendance and encouraging art lovers to buy. Learn all about ticketing and how to get the most out of your ticket allocation to inspire new and existing contacts to visit you at Art Vancouver 2025.
Engage Current Contacts
It’s essential to engage your current contacts – those who already appreciate your gallery and the art. Reaching out to them is a great way to boost attendance and spread the word through their networks.
Start by creating a centralized database of your contacts. These might include past buyers, website visitors, gallery patrons, and social media followers who have shown interest in your work. Customize your messaging to be personal and meaningful to strengthen these relationships.
Collaborate with Your Artists
Your artists likely have their own engaged clients who would be happy to attend the fair. Encourage your artists to invite their clients using your gallery's complimentary or discounted tickets.
Utilize Your Email List
Leverage your email list to inform your audience about the upcoming fair. Send an email at least a month before Art Vancouver, depending on where your clients are driving or flying from, highlighting the works you plan to feature at the show. Include your ticket code or link for them to secure a ticket.
Follow up with a reminder email as the event approaches to encourage those who haven’t rsvp’d. Direct your clients to the Art Vancouver website for more information on the fair's schedule and programming, especially if you’re featured on one of the days.
Get Social
Social media is a powerful tool to engage with your audience and attract new potential clients. Announce your participation in Art Vancouver through multiple posts on platforms like Instagram, TikTok, Facebook, and LinkedIn. This will prompt your followers to contact you for a complimentary ticket.
Avoid sharing your ticket codes directly in your posts or stories. Instead, ask interested followers to DM you for the code. This approach helps you grow your contact list and ensures the tickets reach genuinely interested attendees.
Interested in exhibiting? Email exhibitors@artvancouver.net
By Marlene Ferhatoglu